FROM THE HIVE.

PRACTICAL INSIGHT FOR BETTER BUSINESS.

Explore practical perspectives on business operations, client experience, technology, growth and project delivery—along with examples, lessons and ideas from The Hive.

A person with curly hair, wearing a yellow sweater, holding a credit card and typing on a silver laptop at a wooden desk, with a white mug nearby.

EXPLORE THE INSIGHT.

Insights to help service-based businesses better understand how they operate, where opportunities exist, and what can be done to move forward.

Fiona Haynes Fiona Haynes

THE LIVING PROTOCOL.

How to keep SOPs up to date. When you first document your company’s Standard Operating Procedures (SOPs), the initial launch brings a sense of immense operational relief.

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Fiona Haynes Fiona Haynes

MAPPING MILESTONES.

What is a client journey? When you are focused on the day-to-day execution of client deliverables, it is easy to view your business through the lens of internal operations.

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Fiona Haynes Fiona Haynes

PROCESS OVER TECH.

Should you replace your software or fix the process? When project delivery begins to lag and client satisfaction dips, the immediate instinct for many business leaders is to blame the technology.

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Fiona Haynes Fiona Haynes

TRACE THE FRICTION.

How to identify friction in the client journey. When your agency or service business begins to experience client churn or strained relationships, it is rarely because your deliverables are low quality.

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Fiona Haynes Fiona Haynes

GOVERN THE CHAOS.

How to tell if your business needs project governance. When your business is in its early stages, project delivery is often fueled by pure adrenaline, direct text messages, and late-night huddles.

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Fiona Haynes Fiona Haynes

ELIMINATE THE GREY.

How to improve project scoping. When a project runs over budget or misses its deadline, we tend to blame the execution phase. We point to team performance, client delays, or technical hurdles.

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Fiona Haynes Fiona Haynes

DRAWING THE LINE.

How to reduce scope creep. When you’re managing complex client projects, things rarely collapse all at once. Instead, it’s a slow erosion—one tiny, seemingly harmless adjustment at a time.

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Fiona Haynes Fiona Haynes

THE SHIFTING TILES.

What you need to know about rising client expectations in service businesses. If you run a service-based business, you’ve probably noticed a subtle, slightly nagging shift over the last year or two.

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Fiona Haynes Fiona Haynes

BEHIND THE HIVE.

You've met the business. Now, let's look behind the scenes. I’m Fiona Haynes, and like most good stories, getting here wasn’t exactly a straight line.

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Fiona Haynes Fiona Haynes

MEET THE HIVE.

Let’s pull up a chair and dive in… Meet The Hive. Ever notice how the first question a client asks is rarely the real question? It usually sounds like, "We need a new website,"

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BUILD WHAT IS NEXT.